Amy LeBow

Senior designer

Finds inspiration in obscure art, music, books, and film.

descriptor:
Joined the kor team in 2010. Handles strategy and concept, design, production, and analysis for a range of different markets. Digs into the discovery, research, and messaging that helps develop the brand. Gets inside clients’ heads to understand challenges, objectives, and opportunities.

happiness is:
Research and discovery. Art directing a great photographer. Finding a genuine, unique way to tell each client’s story. Inspiration through fine art, music, and film. A good mojito.

resume:
Senior designer at Philographica, intern at what!design. Adjunct faculty at Mass College of Art and Design. Recognized by AIGA 365, CASE, Print Magazine, and others. Unrelated but commendable: guidance counselor at Boston charter school, bookseller at the Harvard Book Store.

brand soundbite:
“Good branding is accurate but innovative. It’s authentic, but pushes boundaries and challenges convention. It’s look and feel, but also how customers interact with your product or organization and the experience around it. I believe that even things like the prospective student tour and landscaping on a college campus are important brand elements, because they’re a part of the user experience.”

lunchtime chatter:
American Horror Story. Balancing career with a vomiting and/or sleepless baby. Ryan Gosling vs. Ryan Reynolds.