Rusha Sopariwala

Designer

Brings international perspective to her work. Brings developing world snacks to the office.

descriptor:
Print. Web. Identity – Rusha does it all. Inspired by a childhood in India and a passion for global travel, she strives for work that is simple and straightforward, but with a flare of color. Brings laser focus to the day-to-day, but never loses sight of the big picture.

happiness is:
Pitching concepts to clients. User experience design. Brand identity. Finding flights to Florida for $79 or less. Seeing the world. Volunteering time to worthy non-profits.

resume:
Previous design positions at WGBH, Stoltze Design, and RJB Architects in Mumbai. Awards from AMA and CASE. Ran weekend art classes in Mumbai, managed computer lab tech support in Boston.

brand soundbite:
“Words I think of when defining brand: perception, communication, color, style, strategy, value, consistency, experience. To me, the strongest brands are the ones able to bring together and balance all of these different elements.”

lunchtime chatter:
Latest intercontinental long weekend. Cricket and other British Empire-related sports. How to survive freezing Boston winters.