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2 brands, 1 entrepreneur

2 brands, 1 entrepreneur

When kor group was approached by a prominent Boston-based entrepreneur who had 2 great companies under his belt that were in need of brand identities we divided and conquered.

Two of the kor partners led a team of 2 designers. Each team began and completed the exact same exercise but each team yielded very different results. See for yourself:

Meaning: You will find (latin)
Boston and Los Angeles based

We can't tell you too much about the inveniem brand because its client base is invitation only. What we can tell you is inveniem's clients include some of the most important names in entertainment over the 20th and 21st Centuries, and the company's core service is building of a client's collection of work and generating significant, additional income from these collections. inveniem's formula: find, preserve, archive, monetize.

Boston based

agent phoenix was kor's first brand identity for another creative agency (dare we say competitor?) During our discovery process with agent phoenix' leadership team we instantly understood the brand's unique position and offerings and their ability to strategically, and uniquely, bring brands and audiences together and we now look forward to partnering with agent phoenix on the right project!

"Although I had been aware of kor group's talents for many years I had, candidly, not thought about using them for my companies' branding needs. That said, my decision to use them not only exceeded my expectations as to the quality of their design skills but also in their ability to pinpoint exactly how to translate the message and mission of both inveniem and agent phoenix into a clear and powerful brand identity. And I will say that they are also very skilled in dealing with occasionally scattered, entrepreneurial personalities. I would not hesitate to recommend them to anyone seeking to find a firm who can help express a company's identity often better than the founders themselves know how to do." - Brad Mindich, founder, inveniem & agent phoenix

 

 

1 comments so far

Sarah

said on

I have known for over a decade that Karen Dendy and Anne Callahan are equally skillful and aesthetically complementary graphic designers and visual thinkers. When partnered, a client gets the maximum exploration and broadest range of pinpoint visual expression appropriate for their brand/corporate identity/mission. They use all visual tools (iconographic, photographic, typographic), and narrative expression to great effect to give a 360-degree view of their client. They are masterful designers!

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