services

branding

A solid brand is authentic to an organization's essence: conveying its mission, goals, and core competencies. More than just a logo, a brand is your public face, with the power to create recognition, build trust, and inspire confidence. It's an idea and image that people rally behind, and can provide the competitive advantage that moves companies forward.

Brands are built on ideas, and a critical part of our branding work focuses on uncovering the ideas and beliefs most integral to a product, service, or institution. Working closely with our clients, we gather information and glean insights that allow us to repeatedly focus and refine our efforts. The result is an effective, memorable brand that engages its intended audience. A brand that is honest, authentic, and true.

kor group has helped scores of organizations gain recognition and build market share by establishing and developing new brands, refining and energizing their existing brands, and adapting foreign brands for the US market.

Our branding services include:

• Primary qualitative research
• Messaging workshops
• Stakeholder interviews
• SWOT analyses
• Competitive analyses
• Needs assessments
• Reports of findings
• Creative briefs
• Messaging guides
• Brand positioning statements
• Naming and tagline development
• Communications planning

advertising

With markets splintering and attention spans shrinking, creating a winning ad campaign has never been more complicated – or more important. We are experts at crafting ads that reach their target audiences and deliver results.

donor communication

Compelling donors to provide financial support requires a message that is carefully crafted and clearly conveyed. Our development campaigns have helped schools, hospitals, and non-profits exceed their own aggressive fundraising goals and take their organizations to the next level.

identity

Visual identity is a key part of how your brand is viewed and understood in the marketplace. We help organizations uncover their most essential principles, values, and goals; then create logo and identity systems that reflect these fundamental attributes – and share them with the world.

packaging

It's more than just the wrapping around a product – packaging provides a unique opportunity to build brand awareness and convey key messages. We've leveraged our extensive branding expertise to create effective packaging for software, retail products, and high-quality event invitations.

print

From brochures and sales collateral to annual reports and fundraising appeals, print materials are an essential part of effective communication. We develop a full range of print pieces that help clients articulate key messages and reach their most important audiences – creatively and concisely.

signage

Signage is a crucial part of the built environment: orienting and navigating users while helping organizations reinforce their brand identities. We've worked with architects, retailers, hospitals, and hotels – developing effective signage and wayfinding systems that guide customers and generate excitement.

web

We understand that a good website is much more than a set of pretty pictures. Focusing on the needs of the user, our Web work leverages intuitive navigation, compelling copy, and clean, engaging design to provide organizations with a memorable, effective online presence.