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A search mailer built around the theme “business isn’t business as usual” uses a personalized URL to grab the attention of high school students considering a technology-focused undergraduate business degree. 

A suite of new communication materials was created to support the transition of WPI’s Department of Management into a School of Business. This graduate view- book is designed to address the unique concerns of three different groups: full time, evening, and international students.   

The viewbook uses alumni and faculty profiles to showcase key pillars of WPI’s business programs: technology, innovation and entrepreneurship, and leadership. A companion interactive e-book uses animated curriculum charts and Web links to provide a more in-depth look at the WPI’s offerings.

 

Messaging and design for this annual report illustrates how different parts of the WPI experience come together to yield career success.