With elevated design and images and a consistent look and feel, Assumption College’s new admissions materials have resonated with current and prospective students, their families, alumni, and faculty and staff. Assumption’s 2007 early action mailer increased response rates by 22 percent, the 2008 mailer boosted them by an additional 24 percent, and the school’s 2009 integrated program resulted in an additional 36 percent increase.
kor group partnered with Datatel to design, build,and implement a new website for Assumption College. As part of this project, Assumption purchased kor group’s VoiceU(TM) proprietary micro-blogging Web application and community program. It was branded VoiceView for the Assumption website, which launched in 2009. With an average of 1,000 and 1,500 unique visitors each month, VoiceView further supports Assumption’s networking and yield strategy.