Reinvigorating the Beaver Country Day School brand with a new system of communications that reflects its history and commitment to progressive education.
A new logo for BCDS
Beaver Country Day School’s new identity is a modern update of the original cupola, symbolizing the transformations occuring on campus.
BCDS Works
Teamwork. Intellectual curiosity. Leadership, integrity, and respect. Beaver Country Day School’s viewbook illustrates its truly progressive approach to education.
Inside BCDS Works
A flexible approach and format highlights BCDS students and the school’s interdiscliplinary approach to education.
Become. Belong.
Reflecting the different qualities of Middle and Upper Schools was the goal of these travel communications.
BCDS website
Bold colors and large photography showcases
the school and its hands on learning approach.
BCDS magazine
The quarterly alumni magazine highlights the achievements of students and alumni and the progress of the school.
Beaver Summer Programs
Class was dismissed and it was time to rebrand Beaver’s innovative Summer Programs. The print communications showcase the school’s commitment to exploration and
relationship building in a safe, supportive environment.
Inside Beaver Summer Programs
The camp is shown as an active, dynamic and fun place to explore new things.
Swimming. Arts. Nature. Sports.
T-shirts for camp counselors use playful icons to illustrate different elements of the programs, and leverage a bright, colorful palette that celebrates summer.
Beaver Country Day School’s brand and communications have been recognized with awards from UCDA, American Corporate Identity, Creativity 35 and 36, Annual Admissions Advertising Report, and American Graphic Design.
