A Boston landmark, the Prudential Center gets a new modern brand.
Single identity, multiple logos
We designed an overarching identity for the Prudential Center campus and broke out individual logos for each tower.
Prudential Tower wall signage
As part of the Prudential Towers lobby renovation, new identity was applied at its entrance.
Campus showcase
A broker-focused Prudential Center campus brochure highlights each building’s amenities and location.
Setting the standard
Showcasing each building with dramatic color photography, the three property kits set a quality standard which informed development of communications for other Boston Properties holdings.
