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  • How kor group helped Coastal Medical fill its state-of-the-art new facility with new doctors from both inside and outside its network.

  • Identifying the building

    Building branding focuses on the facility’s address so that non-network doctors feel comfortable leasing its imaging centers, offices, and labs. At the same time, the Coastal brand is subtly introduced to in-network providers, patients, and visitors.  
  • We extended the building branding with exterior banners that use the redesigned Coastal wave as a bold graphic element.   
     

  • Uniting old and new

    Combining Coastal’s original hand drawn logo with bright colors and a bold graphic wave yields an identity system that reflects the organization’s hands-on service and cutting-edge facility. 

  • Flexible system

    Signage utilizes a flexible frame system so that it can be customized to the specifications of each physician.

  • Recruiting physicians, selling services

    A capabilities brochure with individual sell sheets allows the Coastal sales team to market specific services and capabilities to prospective non-network providers. 
     

  • The branding and print communications developed by kor group have compelled physicians to build their practices by leveraging the Coastal network. Today, the 900 Warren Ave. facility is close to 100 percent leased by a mix of network and non-network physicians, and Coastal has seen an increase in the use of its billing/IT services and labs. Several additional private practices have also joined the Coastal team.