kor’s new suite of print materials for Dominican University was carefully designed to increase the overall quality of undergraduate applicants. The pieces deliver high-energy, engaging, and consistent messaging across the entire annual admission cycle.
At the end of the first full cycle and in the face of a challenging regional economic climate, Dominican’s undergraduate admission success reversed a downward trend and featured significant advances in key metrics. Undergraduate admission inquires increased by 11.7%. Applications from qualified applicants were up 12.2%, and the number of completed, actionable application packages grew by 13%.
This overall improvement in the applicant pool enabled Dominican to expand its acceptance rate by 8.1%. As a result, the incoming class represents a significant increase in undergraduate qualifications.