kor group | brand strategy | design | new media
 "In today's cluttered, media-rich marketplace, a person is bombarded with thousands of brand offers in a typical day," explains Rob Levinson. "In order for your product or service to rise above the noise, a consumer must hear your story in a compelling, differentiated, and consistent manner." It's a philosophy that Rob brings to his role as brand strategist at kor group, where he leverages his 20 years of strategy and marketing experience to help clients shape cohesive and effective brands. Using qualitative and quantitative research methods and competitive analysis, Rob has helped kor group clients including Beth Israel Deaconess Medical Center and Assumption College develop positioning, high-level messaging, and other elements crucial to a winning brand strategy. Rob served as director of marketing communications at ProCD, a software company that manufactured the first comprehensive compilation of telephone numbers on CD-ROM. Later, he was named vice president of marketing at edu.com, the first e-commerce site exclusively for college students, a position he also held at Rovia, a software company. Working at advertising agencies in New York and Boston, Rob has developed award-winning brand awareness programs for new and existing clients, including CBS Television, Century 21 Real Estate, Cointreau Liqueur, DeBeers Diamonds, Fidelity Investments, General Electric, PricewaterhouseCoopers, Rolls Royce, Seagram, Timberland, and The Urban League. Rob is a published author, television spokesperson, and highly sought after speaker who is a frequently quoted expert on branding and marketing issues. From 2001 to 2005 he wrote the online "Marketing Strategies" column for the Wall Street Journal, and currently pens the monthly "Marketing Matters" column for the Boston Business Journal. Rob studied at the University of London (Hampstead, UK), and holds a BA from Connecticut College in New London. |
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