kor group | brand strategy | design | new media
 "Nothing is more rewarding than creating communications that help clients meet or exceed their business goals," says MB Jarosik, who leads and manages scores of high-level communications projects, and is a co-founder and principal at kor group. MB has built a diverse team of designers who combine strategic thinking with creative, effective design solutions to help clients meet their business objectives. MB's extensive branding experience includes creating publication design guidelines for OSRAM Sylvania North America. She worked with executives at the company's German headquarters to adapt their marketing collateral for the US market while maintaining OSRAM brand standards, and briefed the company's design vendors on proper implementation and use of the new guidelines. MB developed new information systems for Waterstone Booksellers' US operations, collaborating closely with architects to improve retail flow at the company's US properties. One store saw sales jump by 25% after implementing the systems. She created undergraduate admissions recruitment materials for Emerson College, developing design and messaging that positioned Emerson as a leading communications school and captured its unique culture. These materials resonated with prospective high school students, and Emerson's College of Communications and Arts saw qualified applicants rise by 12%. MB's other clients include Colliers International, The Congress Group, Direct Federal Credit Union, and Boston Scientific, where she oversees development of internal health and wealth materials for 18,000 employees. Prior to founding kor group, MB held high-level design and project management positions at some of Boston's leading architectural and environmental design firms. She was a judge for the 2005 Council for Advancement and Support of Education (CASE) awards, and her work has been recognized by the, HOW, Graphis, Print, CASE, and the Society of Marketing Professional Services. MB received a BFA in Visual Design from the University of Massachusetts at Dartmouth, where she later taught classes in visual design. MB has also taught drawing to junior high school students. |
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