From strategy and design to groundbreaking interactive, single piece to multi-year plan, we understand the evolving face of communication, and deliver services that deliver results.

Brand Strategy

• Brand architecture, messaging platforms, and positioning
• Brand coaching and message training
• Brand standards
• Communications audits
• Integrated marketing plans
• Name and tagline development

• Stewardship and recognition plans
• Qualitative research:
  • - Audience segmentation
  • - Brand equity research
  • - Competitive analysis
  • - Focus groups

Design

• Admissions communications         
• Advertising and direct mail
• Alumni communications
• Annual fund appeals
• Annual reports
• Bookstore apparel and products
• Brand launch programs
• Campaign branding and launch programs
• Campaign stewardship communications

• Development/advancement communications
• Direct mail
• Event branding, signage, and communications
• Identity programs
• Inaugural branding and communications
• Newsletters
• Signage
• Tradeshow displays
• Websites 

New Media

• Blogs/microblogs
• Campaign websites
• CMS and SEO
• eBlasts
• eNewsletters
• Mobile marketing
• Online giving campiagns

• Online marketing campaigns
• Podcasts
• Proprietary interactive Web applications        
• Social media strategies
• Videos
• Website architecture & development