Cultivating crucial donor relationships and motivating long
term giving, kor group created a compelling brand and
communications program for Beth Israel Deaconess Medical
Center’s comprehensive campaign.
Naming the campaign
High tech meets high touch to launch the quiet phase of BIDMC’s $600 million capital campaign.
Branding the campaign
The strong campaign brand includes a logotype, complete identity system, invitation template, and folder.
Spreading the word
Solicitation training and a comprehensive coaching guide ensure that everyone involved with the campaign stays on message.
Consistency is key
A thorough graphic standards guide ensures that communications stay consistent throughout the life of the campaign.
Campaign priorities
The case statement brochure highlights key messages and brings the campaign to life with patient stories and clinician voices.
Faces of BIDMC
Direct mail is an innovative way to keep donors connected to the medical center. A series of hard cover books for each clinical care center showcases BIDMC’s surgeons, clinicians, researchers, and staff members.
Giving Matters
In this quarterly newsletter, BIDMC shares the important work happening there everyday and keeps donors informed and engaged.
Since its creation in 2007-2008, the State-of-the-Art Humanity campaign has successfully engaged leadership, donors, and board members during its quiet phase. The brand positioning and messaging accurately communicates the features and benefits of BIDMC today. The planning process helped build solidarity and momentum for the campaign within the community. The fundraising toolkit—from case statements and branded events, to direct mail and customized stewardship initiatives—boosted donor awareness and increased event attendance.
