Getting brokers talking, getting tenants leasing—kor group takes a multi-faceted approach to reintroducing BPG to the Boston marketplace.
Mingle with BPG
A custom branded event kicked off BPG’s re-entry into metro Boston. More than 100 local brokers joined BPG leadership at the TAJ hotel where they were entertained by a local comedian. Property boards highlighting BPG’s newly acquired properties were on display throughout the event.
Committed to client service
A tenant- and broker-focused capabilities brochure focuses on BPG’s Management Company’s offerings and experience, and highlights its commitment to tenant service.
Online access
A management website complements the collateral by reinforcing content and key messaging.
Tips for tenants
An innovative holiday gift illustrates BPG’s commitment to the environment. These postcards feature Be Green tips that tenants can pass on to their colleagues, putting the ideas of reduce-recycle-reuse into action.
Four brands under one roof
A unique identity for each BPG property allows the company to differentiate its offerings in a highly competitive marketplace.
Promoting the property
Property-specific branded events and premiums help raise broker awareness and interest.
Maximum flexibility
This flexible broker communications system allows BPG to create consistent communications materials for each of its properties. Direct mail and sales sheets can be customized with building-specific branding and content while simultaneously supporting the larger BPG brand.
Creating buzz
Direct mail teasers help generate buzz in the broker community, and support the brand identity developed for each acquired property.
This direct mail campaign mixes words and numbers to play off the building’s numerical name and identity.
Direct mail for the Totten Pond Office Park uses search terms to illustrate the property’s features and benefits.
Value added
To help generate and maintain tenants, new amenities have been introduced and branded at each BPG property.
Making a strong statement
At Highwood Office Park, a gym was named Red Oak Fitness and wrapped with quotes and tree graphics.
Setting the mood
Highwood’s café was named Green Leaf and branded with bold leaf and utensil graphics.
