New name. New park. New beginning. kor group’sunique approach to rebranding River’s Edge.
Environmental integration
Signage used for navigation, identification, and the exhibit incorporates materials that conform to the landscape and a palette that showcases the company name and logo.
Banners leverage the black, white and greys that make up the signage palette, but add small amounts of the brighter colors found in the identity palette.
Leasing the park
Collateral targeted to brokers and the business community highlights features and amenities of the newly developed park, as well as providing information and availability.
Keeping things current
A website is tightly integrated with the collateral and provides up-to-date leasing options easily accessible to brokers and business owners.
